What is pop-up retail and why is it a good choice for some retailers?

Pop-up retail is essentially a pop-up store or shop. These shops are short-term spaces used for quick sales. They come and go very fast, and build customer interest from the exposure. Common pop-up shops include items such as Halloween costumes, Christmas decorations, and fireworks. Products such as these catch the eyes of customers and luring them in to look around. Pop-up shops are easy for small, unborn businesses to test what the business world is like. It is a cheap way of getting some sales and making money. Shops that are small, cheap, and temporary, are likely to sell more than expected, because some consumers and customers may feel as if they wont ever see a good deal like that again. These retail shops allow more room for interactivity. This way, brands can have the opportunity to capture "foot traffic" without having to commit to a long term lease. Also, advertising and fundraisers can be used for pop-up shops. Causes such as breast cancer and rare diseases commonly set up small booths to gain donations for what they are trying to support. There are many ways to use pop-up retail; there are infinite options.