Fast fashion is a contemporary term used to describe how designs move from catwalks very quickly in order to capture current fashion trends going on. Fast fashion clothing collections are often based on trends presented in catwalk shows during New York Fashion Week. Fast fashion can also be described as low-cost clothing collections that are based on expensive luxury trends. This encourages disposability and throwing out fashions as they fade from society's interest. The fashion cycle for fast fashion is extremely quick and rapid. Because of this, production has to be fast, as well as transportation, pricing, and selling. Merchandise is often presented "floor ready", which means they are pre-hung on hangers and have price tags already attatched to them. Introducing new trends to the consumers constantly, keeps the customers coming back. New items, and different styles of old ones, tend to interest and catch the eyes of consumers. The process for taking items from the catwalk to the consumer that would usually take around six months to complete, is now being done by stores such as Zara and H&M in just a few weeks. Labor costs and manufacturing costs are lower for fast fashion because the products are being made faster and with cheaper materials. In addition, the products are being made in other countries which is why it is cheaper for labor. Lastly, fast fashion allows new styles and trends to immediately make an appearance when the previous ones fade out. This keeps the consumers constantly interested in buying the new items, because some want to be the first person to do so, and others just enjoy fitting in.
No comments:
Post a Comment